McDonald’s Farmer Spotlight
Summary
Distribution
Deliverables
Locations
Credits
A branded series for McDonald’s Canada highlighting the Canadian farmers and producers behind your favourite menu items, conducting interviews, touring farms, and getting hands-on in the kitchen.
YouTube, Instagram, TikTok
Full-length videos (English & French)
Supporting cutdowns and social content
Across Canada
Produced by Gunnarolla Inc.
Agency: Weber-Shandwick
CONTENT SPOTLIGHT
McDonald’s World Famous Fries
A trip to New Brunswick to meet the Levesque family and see how Canadian potatoes are grown and used to make McDonald’s World Famous Fries®.
CONTENT SPOTLIGHT
McDonald’s Egg McMuffin
A behind-the-scenes look at Canadian egg farming in Plantagenet, Ontario, followed by a hands-on experience in a McDonald’s kitchen.
CONTENT SPOTLIGHT
Where does McDonald’s beef come from?
A visit to High River, Alberta to meet a Canadian rancher and learn how McDonald’s sources 100% Canadian beef for the Big Mac.